As online shopping continues to gain popularity during COVID-19, marketers—specifically those in the beauty industry—are adopting a new method of advertising: sending SMS messages directly to consumers’ phones. SMS marketing happens to be a widely effective channel of advertising. From sales, to new products, to...
Looking to get inspired for the weekend? Trying to learn more about influencer marketing and content creation? Check out these experts and let us know your thoughts! #1: Mattie James @themattiejames + https://mattiejames.com/start-here/ Mattie James is a “wife & mom of 3 who happens to be a...
While stay-at-home orders are beginning to lift for some people around the globe, there are many people still affected by COVID-19 who are not able to connect with others in real life quite yet. No matter what phase of the pandemic your audience is currently...
In the last couple of weeks, your audience’s behavior has changed in response to the global pandemic. They are potentially facing sickness and/or unemployment, and they are going to be seeking community online to relieve these stressors. The first step to pivoting your social media...
Influencer marketing continues to gain momentum and 2019 showed that brands are investing big money in partnerships with digital talent. As a constantly evolving space though, it’s crucial for businesses to stay on top of emerging influencer marketing trends to stay relevant. Let’s look at...
You’ve started a business! Now what?? It’s never been more important to utilize social media as a major part of your marketing strategy. Using social media can not only build brand awareness but increase your customer base, connect you to your current customers, and increase...
With the holiday season quickly approaching, we can expect to see a bevy of brands looking for ways to leverage social to generate interest in their products and drive purchase intent. Instagram is looking to help! Though currently in beta, Instagram is testing a new product...
It should be no surprise that social media platforms are constantly looking to mimic the newest functions and apps that populate today’s digital landscape. Instagram, which historically has looked to Snapchat for platform updates has now turned to TikTok and is working on incorporating its...
As Instagram tests hiding like counts in seven countries, Facebook has announced they are interested in following suit. Rather than seeing a post’s total like count, users will have access to an indicator of reactions to the post followed by "...
Like Snapchat, Instagram is bolstering its AR filter creation platform. Users can now explore the “Effect Gallery, ”a group of effects from up-and-coming-artists, to create their own AR effects on Instagram. Simply go to the “Browse Effects” option in the Instagram Camera and head to the...