You’ve started a business! Now what?? It’s never been more important to utilize social media as a major part of your marketing strategy. Using social media can not only build brand awareness but increase your customer base, connect you to your current customers, and increase...
With the holiday season quickly approaching, we can expect to see a bevy of brands looking for ways to leverage social to generate interest in their products and drive purchase intent. Instagram is looking to help! Though currently in beta, Instagram is testing a new product...
It should be no surprise that social media platforms are constantly looking to mimic the newest functions and apps that populate today’s digital landscape. Instagram, which historically has looked to Snapchat for platform updates has now turned to TikTok and is working on incorporating its...
As Instagram tests hiding like counts in seven countries, Facebook has announced they are interested in following suit. Rather than seeing a post’s total like count, users will have access to an indicator of reactions to the post followed by "...
Like Snapchat, Instagram is bolstering its AR filter creation platform. Users can now explore the “Effect Gallery, ”a group of effects from up-and-coming-artists, to create their own AR effects on Instagram. Simply go to the “Browse Effects” option in the Instagram Camera and head to the...
During a TEDx talk he gave on the subject of experiential advertising, Layne Braunstein, Chief Creative Officer at Fake Love, pointed to a monumental shift in the way successful brands think of their target audiences. Rather than view them users or consumers, Braunstein urges us...
June is a superior month. Why? Summer Fridays, rooftop season, and it’s now culturally appropriate to wear white denim (as if we weren’t wearing it all along). June is also lucky enough to host to Pride Month. As millennials, we’ve grown wary of rainbow washing:...
Anyone who’s ever used Facebook has wondered: “what’s the deal with News Feed? Why do I see some posts and not others? Why do Uncle Ted’s photos from Tanzania pop up first? Granted, not everyone has an Uncle Ted, but everyone has experienced this sentiment....
Lights are coming down, trees are abandoned on the sidewalks, and stockings are no longer hung. The holidays may be over, but we're still reveling in those last few fleeting weeks of the season. The holiday season always calls for twinkling lights, great food, QT with the...
Participation in the campaigning process, up until a few years ago, was a one-way street for voters. Garnering a response from a candidate would come if, and only if, you were part of the audience during a campaign trail stop. Americans would frequently watch televised...