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During a TEDx talk he gave on the subject of experiential advertising, Layne Braunstein, Chief Creative Officer at Fake Love, pointed to a monumental shift in the way successful brands think of their target audiences. Rather than view them users or consumers, Braunstein urges us...

This post was originally contributed for the Social Media Week - New York 2012 blog and was published on December 9, 2011. I’d like to offer some point-counterpoint commentary on a topic matter that currently occupies a lot of my physical and mental energy consumption: how to optimally leverage your LinkedIn network to land, as I affectionately like to call a “full-time position with benefits.” A Job-Job.

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