When is the last time you didn’t skip a pre-roll ad on YouTube? Or watched an entire native Instagram ad? With an overwhelming amount of content being produced every day, it’s harder to break through the noise as a brand. Views skew further towards independent content...
LinkedIn is the social media platform that I’ve never really deemed as “social.” Sure, it’s sole purpose is to connect with others, but always in a professional manner. I’m way less inclined to comment on a colleague’s LinkedIn post than I would be on their...
Anyone who’s ever used Facebook has wondered: “what’s the deal with News Feed? Why do I see some posts and not others? Why do Uncle Ted’s photos from Tanzania pop up first? Granted, not everyone has an Uncle Ted, but everyone has experienced this sentiment....
Instagram is getting even more crafty with their latest feature update to the organization of your followers. A new filter is currently in test for “Following” and “Followers” lists! The filter sorts your followers by presenting them in the order of most recent additions to...
Instagram Stories counts more than 400 million daily users compared to Snapchat’s 191 million. In the last few years, Instagram has been building Stories with in-product features designed to help increase engagement. We recommend IG Stories to all of our clients, as it is a...
It’s no question: social media has affected the art world. “Discovering” an artist from the palm of your hand isn’t quite a discovery. It’s more a lucky byproduct of lounging on the couch with your phone. That said, social media has made art increasingly accessible....
Have you ever sent a tea-filled screenshot to the wrong person? Or had your iPhone autocorrect come close to ruining your relationship? Well, if you realize it within 10 minutes, there’s a good chance you don’t have to worry about these problems anymore! Thanks to CEO Mark...
Ah, the story of the “story.” It’s almost hard to remember where it begins. We, as users of social media today, probably forget to credit Snapchat for the origin of what we call our “story.” Snapchat invented the story, Instagram made it cool, but Facebook...
The social media industry is constantly evolving based on new or fading platforms, personalities, and industry trends. An emerging trend is the rise of the “nano-influencer. It’s a concept that has been implemented in television commercials and print ads since the early 2000s. This term...
It’s 15 degrees outside. You’ve made it off of the icy streets and into the cozy confines of the A train. Exhausted from work, you flip through your phone and dive into Netflix. Is this commute home the time for a drama? A documentary about...