30 Nov Instagram is Your New Shopping Destination

It’s easy to forget how much social media platforms have evolved. Remember when stories didn’t exist on Instagram? We used a different app, Snapchat, to record and ..

15 Nov Impressions vs. Awareness: what does it all mean?

Impressions vs. awareness. They are two of the hottest words within the influencer marketing space that play a heavy role in determining brand partnerships. At face value, the importance of these wor..

15 Nov The Best Influencers to Follow for Holiday Inspiration

The days are getting shorter and colder, which means only one thing: it’s time to start celebrating the holidays! The stress of planning holiday parties and locking d..

14 Nov The Top 5 Factors to Consider When Casting Influencers

With the rising popularity of influencer marketing, the number of talented people creating social media profiles and building their followings has grown drastically. Wi..

01 Nov Instagram's Efforts to Spread Kindness

Instagram is doing its part to fight bullies with the addition of anti-bullying features. Designed to spread kindness, the update is the first under the platform’s ne..

29 Oct Small Business Guide to Instagram Video

We’ve said it a million times and we’ll say it a million more—EVERY BUSINESS NEEDS TO BE ON INSTAGRAM. The proof is in the puddin’. As one of the fastest growin..

25 Oct RECAP: SocialLIVE 113: Our Interview with Chinae Alexander

Chinae Alexander inspires her community on social media through highly authentic posts about being a female entrepreneur and all-around boss. Th..

19 Oct WHY DO WOMEN DOMINATE INFLUENCER MARKETING?