In the last couple of weeks, your audience’s behavior has changed in response to the global pandemic. They are potentially facing sickness and/or unemployment, and they are going to be seeking community online to relieve these stressors. The first step to pivoting your social media...
By now, we are well aware of the different precautions we need to take to protect ourselves from COVID-19, such as carefully washing our hands and practicing social distancing. As we learn to enforce all these new habits, it is important to tune in to...
I still remember the moment I made my Facebook account. It was the spring of 2004, my sophomore year at Cornell. I was one of the first users of Facebook as back then, it was only available to Ivy League College students. It was originally...
As the COVID-19 outbreak spreads in the USA, many companies are requiring their employees to work from the safety of their homes. Working from home presents an additional set of unexpected challenges, from juggling work priorities and errands to creating a space that permits the...
Based on Mediakix data and Business Insider Intelligence valuations, brands are estimated to spend close to $15 billion on influencer marketing by 2022. Influencer marketing is present on almost every social media platform, but Instagram continues to be the main channel for these types of...
Facebook’s Creator Studio has launched a mobile app to serve as an on-the-go companion. The Creator Studio app allows users to access insights, manage and schedule content, view notifications, communicate with their audience and switch between pages. Within the app, only content that has already...
Instagram is testing out a prototype that will allow its IGTV users to monetize their content with advertisements. This prototype will be tested through an Instagram Partner Program allowing ads to run during videos. Many influencers currently use Facebook or YouTube to post their video...
Twitter kicked off the year with an update that promises to facilitate conversations on the platform. The new strategy offers four different options for users to control the replies they get to their tweets. The first option allows replies from anyone coming across the post....
Influencer marketing continues to gain momentum and 2019 showed that brands are investing big money in partnerships with digital talent. As a constantly evolving space though, it’s crucial for businesses to stay on top of emerging influencer marketing trends to stay relevant. Let’s look at...
Earlier this week, Instagram released two guidebooks for parents and teens with best practices for using the platform in a way that is safe, empowering and positive. These guidebooks were produced in partnership with The Jed Foundation, an organization that aims to protect teenagers and...