Like Snapchat, Instagram is bolstering its AR filter creation platform. Users can now explore the “Effect Gallery, ”a group of effects from up-and-coming-artists, to create their own AR effects on Instagram. Simply go to the “Browse Effects” option in the Instagram Camera and head to the...
During a TEDx talk he gave on the subject of experiential advertising, Layne Braunstein, Chief Creative Officer at Fake Love, pointed to a monumental shift in the way successful brands think of their target audiences. Rather than view them users or consumers, Braunstein urges us...
IGTV has taken on a new design that now allows you to upload videos in landscape format. In the app’s original launch, videos have only been visible in vertical position, which made sense, considering it’s best practice status for engagement. But for the purpose of...
June is a superior month. Why? Summer Fridays, rooftop season, and it’s now culturally appropriate to wear white denim (as if we weren’t wearing it all along). June is also lucky enough to host to Pride Month. As millennials, we’ve grown wary of rainbow washing:...
When is the last time you didn’t skip a pre-roll ad on YouTube? Or watched an entire native Instagram ad? With an overwhelming amount of content being produced every day, it’s harder to break through the noise as a brand. Views skew further towards independent content...
LinkedIn is the social media platform that I’ve never really deemed as “social.” Sure, it’s sole purpose is to connect with others, but always in a professional manner. I’m way less inclined to comment on a colleague’s LinkedIn post than I would be on their...
If you’re reading this, I’m going to guess that you’re familiar with the age of Instagram celebrities. The likes of @hudabeauty, @chiaraferragni, and @kayla_itsines have likely popped up in your explore page, or perhaps you follow them yourself. But have you heard of Tik Tok...
It’s the oldest pickup line in the book: “What’s your sign?” Some of us may roll our eyes when asked this question, while others might be ready to elaborate on our full birth chart. No matter what your answer may be, one thing remains clear: astrology...
In a recent conversation with CEO of Axel Springer, Mathias Döpfner, Facebook CEO Mark Zuckerberg revealed his future plans in upgrading the news consumption experience on the platform. As we now live in a world where users admittedly prefer consuming their news through digital media...
1. Ben H. is the Tinder Date of Your Literal Dreams Don’t even play that you wouldn’t swipe right for this photo that says, “I’m the All-American you’ve been waiting to bring home to Mom.” Ben’s sex-ed talk coupled with a gracious exit after being sent...