Vine vs. Instagram: Can both co-exist?

Posted at 12th-Sep-2013 in Hot Topics | Leave a reply

Today’s Vine vs. Instagram debate has more people talking than the Kanye West and Taylor Swift VMA incident of 2009. Although I am not entirely sure how I feel about this dispute, many people have strong feelings about the success of both platforms. Personally, ever since Instagram video came about, I have not logged onto Vine as much as I used to. It seems like the use of Vine and Instagram depends on the type of person you are. If you want to create videos that represent your creativity and unique personality, you would be more inclined to use Vine. On the other hand, if you simply want to share fun home videos with friends, you would be more inclined to share the videos using Instagram.

Both platforms seem very similar, but the minor differences between Vine and Instagram are what will make both able to co-exist in the video world. The different audiences who use these video applications contribute to why both will work.

While the video feature on Instagram gives a glimpse into your personal life, vine quickly expresses an artistic expression publically. Also, the videos on Vine continue to “loop” and replay, while the videos on Instagram play one time unless physically being played again. Furthermore, people using Vine are able to re-vine videos, which is not a feature that Instagram allows. For the more creative audience, being able to re-vine an inspiring video to one’s feed is an advantage.

There is now a culture of people who use Vine to express themselves and for comedic relief. I personally think the people using this application are passionate and have formed a strong connection and community of users. Instagram video will appeal to the typical social media user who uses videos to share stories, but vine will continually be used for the artistic personas who express themselves and who have created this vine community. The world of social media is changing so rapidly that only time will tell what the end result of this debate will be.

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