When formulating a strategic plan to promote your brand through influencers, it is important to consider more than just the people behind the campaign. Selecting the right social media platform(s) to deliver the content is crucial to success. The platform you choose should have active users within your target demographic and support the type of content that will best describe your product or service to potential customers. Keep reading for some handy guidelines for choosing the right ones!
Instagram is often said to be the king of platforms for influencer marketing. With over 1 billion users, Instagram continues to gain popularity. It’s reported that the majority (64%) of Instagram users are between the ages of 18-34. If you are looking to reach this age bracket, Instagram will certainly be an important tool to utilize.
Another factor to consider with Instagram is that the platform is designed to share visually appealing content. High-quality, beautiful imagery often performs best. Prior to the launch of your campaign, you must first evaluate whether this type of content will properly tell your brand’s story.
Working with YouTube influencers is another great way to capture the attention of those within the 18-34-year-old age bracket. That said, there are certainly audience members in younger and older demographics seeking out both entertainment and instructional videos on the platform.
YouTube is an excellent tool for promoting products that may be a bit difficult for first-time customers to understand. Influencers can create lengthy video tutorials to provide instructions for their fans. Influencer unboxing videos are also extremely popular among active YouTube users, especially for tech gadgets.
With over 2.2 billion active users, Facebook appeals to an enormous crowd. Spanning a wide range of people, this can be a very effective tool when looking to target specific demographics. Influencer posts can include both imagery and video content. We recommend reserving budget in your campaign to boost influencer content on Facebook to target your key customer base. This will easily allow you to ensure that you will get these influencer posts in front of the right people.
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